Drac doesn’t say "blah, blah, blah", or does he?

Collaborating with the Sony marketing team was a blast! When both creative and marketing love an IP, magical stuff happens (or should I say spooky)?

The goal was to make super fun interactive video bugs and end cards that ran throughout June, leading up to the movie release.

We were tasked with creating multiple unique assets based on current events, including Independence Day and the 2018 FIFA World Cup. Sony Animation Studios provided all of the movie characters for us to use. Now the challenge was to find a way to use them creatively. I had a whole arsenal of pre-animated assets of which to take advantage, and in some cases we even received audio tracks.

The approach was straightforward; we knew it had to be fun. We were in a unique position to really flex our creativity using these assets and have a great time while doing it.

I started by creating custom animations by combining and looping the baked animations, and then animating static assets to create the messaging and CTAs. The end result was on-point and our client ended up going live with all the bugs and end cards we had created for them.

I guess humans and creative monsters can coexist after all 👻.

Team: Oz DeLeon, Sr. Motion Designer | Oz DeLeon, Sr. Interaction Designer | John Mehrkens, Producer.

Sony Pictures requested that an end card be built for their animated movie, Hotel Transylvania 3: Summer Vacation that was subtly animated with a focus on purchasing movie tickets.

Team: Oz DeLeon, Sr. Motion Designer | Oz DeLeon, Sr. Interaction Designer | John Mehrkens, Producer.