Project Overview: The launch of Epic Seven: Frozen Eclipse required a compelling cinematic experience to generate hype for the new chapter. The existing trailer was exposition-heavy, which we felt wasn't the most effective approach. Our team was tasked with creating a more engaging and dynamic teaser trailer.

Design Approach: We prioritized a fast-paced, action-packed narrative designed to immediately immerse viewers in the world of Frozen Eclipse. Shifting away from exposition, we focused on visual storytelling, emphasizing the high-stakes conflict and thrilling action. The goal was to leave viewers wanting more. Complementing the trailer, we developed key art visually representing the core conflict of Frozen Eclipse, highlighting the duality of the protagonist and antagonist to further fuel anticipation.

Challenges and Solutions: Condensing the complex Frozen Eclipse narrative into a short, impactful teaser trailer was a key challenge. We carefully selected key moments and prioritized visual storytelling to convey the essence of the new chapter without overwhelming the audience. Balancing a fast pace with showcasing the story's depth required careful pacing and editing.

Results and Impact: The Frozen Eclipse teaser trailer successfully delivered a high-energy, engaging experience. The focus on action and visual storytelling created excitement and anticipation. The key art, emphasizing the protagonist/antagonist dynamic, further reinforced the themes of conflict and duality. The combined impact of the teaser and key art generated buzz and excitement, contributing to a successful launch for Frozen Eclipse.

Team: Oscar de Leon-Sulecio, Art Director/Creative Lead | Laurence Menor, Motion Graphics Designer | Adriano Baek, Community Marketing Manager | Allen Daewon Seo, Project Manager | Brian Hwang, Business Development and Partnership Manager

Project Overview: For Epic Seven's World Arena (W.A.R.), we needed simple yet impactful key art to introduce featured heroes in social media posts. The goal was to create eye-catching visuals that would quickly grab attention and highlight these characters within the context of W.A.R.

Design Approach: Given the social media platform, we opted for a clean and straightforward design approach. The focus was on clearly showcasing the chosen heroes, emphasizing their key features and connection to the World Arena. We maintained the core Epic Seven art style while simplifying the compositions for optimal viewing on social media feeds.

Challenges and Solutions: The primary challenge was creating impactful visuals within the constraints of social media platforms. We kept the designs clean and focused, prioritizing clear character presentation and avoiding overly complex elements that might get lost at smaller sizes.

Results and Impact: The resulting key art proved effective in grabbing attention on social media, successfully introducing featured heroes and driving interest in the World Arena. The simple, focused designs allowed the characters to shine, contributing to increased social media engagement.

Team: Oscar de Leon-Sulecio, Art Director/Creative Lead | Richard Lim, Community Content Coordinator | Adriano Baek, Community Marketing Manager | Allen Daewon Seo, Project Manager.

Project Overview: We were thrilled to embark on this project: designing a set of Epic Seven tarot cards as a special treat for our amazing community! Our goal? To create a collectible that's not only beautiful but also deeply connected to the game and our players.

Design Approach: We wanted to weave together the captivating world of Epic Seven with the timeless allure of tarot. Each card is a labor of love, featuring characters and imagery straight from the game, reimagined through a tarot lens. The coolest part? Each card is linked to a zodiac sign, giving fans a personal connection to their card. And because we love the details, we even incorporated the corresponding constellation into the artwork!

Challenges and Solutions: Blending the distinct Epic Seven art style with the classic tarot look was a fun challenge. We carefully chose iconic characters and symbols that naturally fit the tarot archetypes. Then came the constellations! Integrating them seamlessly was a puzzle we loved solving. Our artists cleverly wove them into the backgrounds, adding a touch of celestial magic without stealing the show.

Results and Impact: We're so proud of how these tarot cards turned out! They're not just gorgeous collectibles; they're a unique way for fans to interact with Epic Seven. The zodiac connections and constellation details make each card even more special and meaningful. This project was a fantastic opportunity to create something truly special for our community, strengthening the bond between players and the game we all love.

Team: Oscar de Leon-Sulecio, Art Director/Creative Lead | Richard Lim, Community Content Coordinator | Adriano Baek, Community Marketing Manager | Allen Daewon Seo, Project Manager.