The Call of Duty digital marketing team is always searching for new ways to keep gamers updated with fresh content. Warzone has a considerable number of fans and it is always a challenge to keep players hooked and in-the-know. They release new videos, post regular updates on social media, and also use various other forms of content to keep fans engaged, including:

• Video: They release new videos on a regular basis, featuring new maps, game modes, and other content. These videos are always well-received by fans and help to maintain the excitement for new content.
• Carousels: They also use carousels on social media to showcase new content, such as new weapons, skins, and other items. These carousels are a great way to showcase a lot of new content in a short amount of time.
• Static posts: They also use static posts on social media to share news and updates about new content. These posts are a great way to keep fans informed about the latest news and developments.

One of our goals was to surprise the community with the return of this memorable map while also showcasing our incentives. Our team was aiming to quickly show why Nuketown looks different now through high-octane action and creative storytelling.

Nuketown was a nuclear test site, and we needed to establish the past three decades from the get-go. From a design perspective, our biggest challenge was clearly showing the connection between the 50’s and the 80’s without much exposition.

We decided to go with a very literal approach by having a party invitation handwritten and decorated using an old US Government warning flier.

Team: Oz de Leon, Marketing Art Director/Creative Lead, Design | Graydon Driver, Marketing Senior Designer | Henry Zurawski, Senior Designer | Tom Flynn, Associate Creative Director, Video | Roman France, Capture Lead | Spencer King, Motion Graphics Lead | Trevor Bresaw, Associate Creative Director Audio | Quinn Peddelton, Account Coordinator | Mike Martinez, Account Coordinator.

When the Call of Duty: Cold War Violet Tracer pack landed on our desks, the pressure was on. Our only creative ammo? The weapons themselves. We noticed the blueprints sported some seriously cool decals. The challenge became clear: reverse engineer those decals into an anime-style key art that looked like it birthed the weapon designs.

Team: Oz de Leon, Marketing Art Director/Creative Lead, Design | Henry Zurawski, Senior Designer | Quinn Peddelton, Account Coordinator | Mike Martinez, Account Coordinator.

Call of Duty: Modern Warfare's Season Four Battle Pass brought legendary warfare to your fingertips. Tier progression unlocked the iconic Captain Price, a fan-favorite operator returning to the fray. But Price wasn't alone. The pass boasted a stockpile of fresh weapons, unique weapon blueprints, and cosmetic goodies, making it a content drop no Call of Duty enthusiast could resist.

Team: Oz de Leon, Marketing Art Director/Creative Lead, Design | Graydon Driver, Marketing Senior Designer | Quinn Peddelton, Account Coordinator | Mike Martinez, Account Coordinator.

The goal for the Call of Duty: Modern Warfare Anime Super tracer pack was, above all, authenticity. We wanted to create a piece of anime key art that transcended mere marketing. It had to seem as if it inspired the pack itself, not the other way around.

Team: Oz de Leon, Marketing Art Director/Creative Lead, Design | Henry Zurawski, Senior Designer | Quinn Peddelton, Account Coordinator | Mike Martinez, Account Coordinator.

Call of Duty: Black Ops Cold War's Season Five Reloaded roadmap wasn't just about new content, it was about fulfilling promises. The roadmap teased the arrival of features hinted at in the initial Season Five reveal, like the exciting Double Agent game mode. It also unveiled new maps, bundles featuring established action heroes, and a fresh injection of weapons to the Cold War arsenal. This update aimed to keep players engaged and the battlefield dynamic until the next full season kicked off.

Team: Oz de Leon, Marketing Art Director/Creative Lead, Design | Graydon Driver, Marketing Senior Designer | Quinn Peddelton, Account Coordinator | Mike Martinez, Account Coordinator.

Mayhem, a miniature model of a city in the style of a 1950s monster movie, was released in 2022 as part of the Call of Duty: Vanguard game. It was well-received by critics and fans alike, who praised its look and feel, as well as its fun and chaotic gameplay. The video, which was in black and white, was a great way to promote the new map, as it showed off its unique aesthetic. The video was also unveiled to coincide with the release of the Godzilla and King Kong crossover.

Team: Oz de Leon, Marketing Art Director/Creative Lead, Design | Oz DeLeon, Writer | Brooke Honkonen, Video Editor | Quinn Peddelton, Account Coordinator | Mike Martinez, Account Coordinator.

I was responsible for the overall art direction of the carousels, as well as the creative direction of the images and videos. I worked closely with a team of visual designers and GFX artists to create engaging carousels that would appeal to our target audience.

Team: Oz de Leon, Marketing Art Director/Creative Lead, Design | Paarth Trivedi, Social Marketing | Visual Design Team | Game Capture Team | Ashley Deleon, Producer.

The social marketing department and I worked together to write and create memes for Call of Duty campaigns. We brainstormed ideas for memes that would be funny and relatable to our fans. We were very happy with the results of the campaign, and we were eager to continue using memes in our future marketing efforts.

Team: Oz de Leon, Marketing Art Director/Creative Lead, Design | Paarth Trivedi, Social Marketing | Visual Design Team | Game Capture Team | Ashley Deleon, Producer.