The Call of Duty League (CDL) is the pinnacle of Call of Duty Esports entertainment, where 12 teams compete for the top spot, ultimate glory, and massive prize pools. CDL has been praised for its high production values and competitive balance, making it the first major professional esports league for Call of Duty.

Cosmetic bundles are a popular way for players to customize their characters and weapons. They can also be a way for players to show support for their favorite Call of Duty League team. Cosmetic bundles are typically released on a regular basis, and they often feature new and exclusive items.

For example, a bundle might include a skin for a player’s favorite character or a gun charm with the team’s logo.

The goal was simple: Give the fans a way to celebrate and support their favorite teams by sporting their team’s digital swag.

Some of the major challenges we had were with the character and item renders. All textures and color had to be retouched and corrected to bring the quality up to our standards.

In the end, we approached it with a productive solution to showcase the player skins, which needed to be front and center.

Team: Oz de Leon, Marketing Art Director/Creative Lead, Design | Visual Design Team | Production Design Team | CDL Marketing Managers | Ivan Gamez, Producer | Quinn Peddelton, Account Coordinator | Mike Martinez, Account Coordinator.

Here is the original version of the visual design team's design, before I provided feedback.

This is the updated version, which I directed and our partners approved.