Ride! is a luxury ride-sharing platform that focuses on providing its riders with the best possible transit experience. With Ride!, our riders can expect to be escorted to their destination in a premium vehicle, driven by a professional chauffeur. Ride! also offers several amenities, such as free Wi-Fi, wireless charging, and a variety of beverages to make sure your ride is the epitome of comfort. Above all else, Ride! is adamantly committed to safety.

Goal

• Create a user-friendly and uncluttered interface.
• The user journey should be designed with a focus on the visual aspects.
• The user should feel like they are in charge of the experience.
• Concise and comprehensible user interface feedback.

Challenge

• Allow the user to choose a type of car in an intuitive manner.
• Simple yet comprehensive and attractive design.
• The ability to use an app without reading the text.

Approach

I approached this project by leaning heavily into the language of road signs, using a lot of the same conventions and features.

• Simple, direct language.
• Big and bold text.
• Clear, concise messages.
• Icons and symbols.

I wanted to create something that was easy to understand and follow, and I believe that the use of road signs language was a successful approach for this project. The clear and concise language of road signs made the instructions easy to follow, which helped the project achieve its intended results.

A two-way road that forms a tunnel in the shape of the letter "D" inspired the splash screen.

The switch icon is inspired by a two-way road. The two arrows on the icon represent the two directions in which you could travel. The fact that the arrows are pointing in opposite directions indicates that you can switch or reverse your destination.