Challenge: Traditional beer marketing often struggles to break through the noise of a crowded market. Consumers crave engaging experiences that connect them to brands.
Solution: A miniature AR experience was developed, transforming a Voodoo Ranger IPA bottle label into a dynamic canvas. Upon scanning the label, an animation burst forth, featuring the brand's iconic skull-wielding ranger.
Key Learnings:
- Augmented reality offers a powerful tool for brands to create immersive and interactive experiences that resonate with consumers.
- Choosing a brand mascot or element with strong visual appeal can amplify the impact of the AR experience.
- Interactive features that encourage user engagement and exploration can further enhance the experience.
- Measuring results through social media buzz, brand sentiment, and sales data is crucial to evaluate the success of an AR campaign.
Cheers to innovation and the next exciting chapter of augmented reality in marketing!
Team: Oz de Leon-Sulecio, Art Director | Oz de Leon-Sulecio, Animator | Oz de Leon-Sulecio, AR Designer.